Logo Design

The assignment given to us the second week of school was to determine a name for your project and to design a logo for it. The first step was to pick out three existing theatre logos and to analyze them. We had to ask ourselves the questions: What type of font is being used and what size, what shapes, if any, are being used, what colors are being used and is there a graphic or is it just words?

Then based on our research and analysis we were to design the first draft of our logo. The top logo is a bottle cap since the original Jax Brewery manufactured Jax Beer but it really didn't imply theatre at all so I moved on to the next one which includes a lighting element. I want the design of my theatre to reflect both the elements of whimsical and elegance. The second logo expresses the elegance that I want to convey, while the third logo indicates the whimsical aspect.

With the suggestions given by my classmates and teachers I revised my logo once again and will continue to do so throughout the semester.

My logo thus far:

Introduction

I am an Interior Design student at LSU and for our senior project we have to propose a design in a building of our choice. The project that I proposed thus far is a multi-use design that includes: A theatre, restaurant, gallery, bookstore and possible education spaces.

The building that I chose for my design is the Jax Brewery located on 620 Decatur in New Orleans. The reason for my proposed design in that I have a minor in theatre and have always been interested in the entertainment industry. Since Hurricane Katrina, all the existing theatre's in New Orleans have not been re-stored. The Jax Brewery is a beautiful building with such interesting elements and architecture, in addition to it's location in the heart of downtown New Orleans.

Right now the building is vacant and for lease. The first through third floors were used for retail spaces while the upper two floors were condominiums. The sixth floor is accessible as a rooftop deck. I want to use the first through third floors to design my theatre, etc. The remaining two floors I will leave as existing condominiums.